Borsec, the most powerful Romanian brand


Borsec is again the most powerful local brand, according to Top 100 of the strongest Romanian brands, launched by Biz together with Unlock Market Research. Borsec is the champion of Romanian brands, taking the first position in the top, a favorite brand, close to the consumers.

BrandRo, the “100 Most Powerful Romanian Brands”, at its eighth edition, measures the “power” of Romanian brands from the perspective of trust and affection investment that is given to them by consumers without taking into account financial and commercial indices.

The study is based on 1,000 online interviews and is representative at urban level, region level, degree of urbanization, gender and age distribution of the population between 18 and 55 years of age.

Over 210 years of prestige


Borsec’s natural mineral water is, above all, a holiday in itself. A feast of perpetual youth, unspoilt health, vitality and energy. An explosion of youth, because it helps you, thanks to its persistent effervescence and lust, to keep you young and cheerful. Of health, because the beneficial effects and the therapeutic properties of the Borsec natural mineral springs are known and recognise from ancient times. Of vitality and energy because, it has been proven, water is a correspondence of energy, it can charge you with beneficial energy, generating an overflowing dynamism.

Queen of mineral waters, collection of hearts and titles


“Medal of Merit” International Fair in Vienna, 1873

“Diploma of Honor” Trieste Exhibition, 1876

“Honorary Diploma” World Exhibition in Paris, 1878

“Golden Medal” International Exhibition in Pozman, 2004

“The Best Mineral Water in the World” Berkeley Springs, USA 2004

“Golden Special Medal” World Quality Selection in Brussels, 2005

1873

“Medal of Merit”, International Fair in Vienna; “Golden Medal” and the title “Queen of Mineral Water” awarded by Emperor Franz Josef;

1876

“Silver Medal”, Berlin Exhibition; “Diploma of Honor”, Exhibition of Trieste;

1878

“Honorary Diploma” The World Exposition in Paris;

1885

“Silver Medal” Exhibition in Budapest;

1970 – 1979

“Diploma of Honor” of the International Fair in Bucharest;

Distinctions won at “Izvorul Vieţii” Mineral Water Salon, organized by UGIR 1903 (General Union of Industrialists in Romania):
1999

“Diploma of Honor”; Gold Medal Medal for the best carbonated natural mineral water in Romania;

2000

Gold Medal for natural carbonated mineral water; “Excellency Prize in Romanian Industry”;

2001

Gold Medal for Borsec carbonated natural mineral water; “Platinum brand” for tradition and excellence in Romanian industry;

2002

“Excellency Award in Romanian Industry”; “Golden Brand” for the best natural carbonated mineral water; “Platinum Brand” Medal for Best New Product; “Golden Medal” for flat natural mineral water; “Silver Medal” for carbonated mineral water;

2003

“Gold mark” for carbonated natural mineral water; “Gold mark” for product design; “Platinum brand” for flat natural mineral water; “Platinum brand” for excellence and tradition in the economy; “Platinum brand” for excellence in quality;

2004

“The Best Mineral Water in the World”, Berkeley Springs International Water Tasting Awards, USA;

2005

“Golden Special Medal” for carbonated natural mineral water, Monde Selection, Belgium; “Golden Medal” for flat natural mineral water, Monde Selection, Belgium;

2005 – 2016

“Superbrand” with exceptional level of awareness, over 90%; Leader in the Mineral Water category in all Consumer Superbrands editions;

2006 – 2015

10 consecutive titles “Trusted Brand”;

2010

The Romaqua Group, Supplier of the Royal House of Romania for natural mineral waters;

2010 – 2014

“The strongest Romanian brand” according to Unlock Market Research and Biz magazine;

Origin. Springs in the heart of the Carpathian Mountains


„A more beautiful and interesting area than the Borsec area is almost impossible to imagine. Nature wanted to place the divine benevolence in a charming garden that would not only be useful but also admired.”

Orbàn Balàzs, "A Description of the Land of Szekler", 1868.

The Borsec Springs are located in the North-East of Romania, in the Borsec Depression, Harghita County, in the heart of the Carpathian Mountains. The Borsec spa resort is at an altitude of 900 m, a vast coniferous forest surrounding it, providing it with a beneficial microclimate. There are more than 15 springs of natural mineral water. The group of springs is connected to the Borsec pliocene basin. The deposits of this basin contain in the foundation episodic crystalline rocks over which there are patches of sedimentary rocks (dolomitic limestone, triassic limestone), covered by deposits of conglomerates and sandstones, clays and clay marl. The quaternary formations are peat and travertine deposits. The waters of the crystalline rocks are able to circulate, accumulate and mineralize, passing through the cracks of the massive crystalline rock of Rebra or on the lithological contact surfaces. The mineralization of these types of waters depends on the dynamic activity of the waters. The presence of carbon dioxide, decisive in maintaining the chemical balance between calcium, magnesium, and sodium bicarbonate compounds, is related to the morphic aureole of the Harghita-Călimani chain.

History. Borsec a fairy tale water


It is said that in the 1800s bottling was done only in the full moon days, when the atmospheric pressure was maximum, in order to increase and stay connected and the CO2 content of the natural mineral water.
Roman coins with the face of Constantine [337-361 AD], found after the archaeological excavations carried out in the Tulghes Pass, 1857

The story begins somewhere in the heart of the country, where, standing peacefully among the mountains no higher than 1,000 meters, there is a breathless spring of health. Many, clear, fast and precious, the strings of history begin to interweave in ancient times, when the Romans found peace in the Dacian lands. They must have been among the first “strangers” who enjoyed the clarity and qualities of the Borsec natural mineral waters. Testimonies are the nineteenth-century Roman coins discovered around the place that gave the world the name of the water.

Several centuries later, the springs were discovered by hunters (1429), their fame being spread after the healing of a mocan shepherd from Salistea Sibiului (beginning of the 16th century) in transhumance to the plains of Moldavia, mentions appearing in his writings Meyr Ignacz of 1863. According to documentary testimonies, in the 16th century, natural mineral water, carefully poured into oak barrels, regularly took the road to the courtyard from Alba Iulia for use as a treatment by Sigismund Bathory. The prince shares with the sovereigns of the West, especially with the imperial house in Prague, the wonder that sprang from the womb of Borsec, giving him international fame.

Thus, at the end of the eighteenth century, the village of heart of Ardeal was transformed into a true spa resort, with alpine Venetian-style wooden chalets, public baths and a chapel (a mention made by Hanko Vilmos in 1896). Gradually, the aristocrats of the time began to build their holiday villas in Borsec, and soon the locality turned into a luxury establishment of the Austro-Hungarian Empire. Old buildings, some still standing today, retain some of the charm of the old architecture. People from all over Europe came here looking for healing. Notes from 1767 describe Borsec as “the place where desperate patients in the country and abroad gather in summer to heal.”

The temporal point marking the beginning of the industrial history of bottling of Borsec mineral water is 1803. The year relates to the story of Viennese Valentin Gunther, who, by drinking water from Borsec, miraculously healed a disease considered incurable at the time. Amazed and seduced by his qualities, he aims to pour the miracle into bottles and make it accessible to the world.

Gunther rents the mineral water ground and, together with Anton Zimmethausen, municipal councilor in Vienna, who also hires “a certain Eisner mining engineer and glass specialist” (Borsec’s Monograph of Szilvassi 1890), sells water in the Austro-Hungarian Empire . It is proved that Borsec’s soil was not only a curative water, but also the ingredients needed to make glass. Three years later, in 1806, industrial bottling of mineral water started in containers made of Borsec land.

In the debut year, three million bottles of bottled water found their purpose in the historical areas of Romania, Hungary and the Viennese tables.

The very name he has been given gives the revelation that it is a very special place. Borsec is the result of the merging of the terms “borviz” and “szek”, which mirror the metaphoric meaning of the Mineral Water Chair. With over 15 springs of natural mineral pure water, who could say, without derision, that Borsec has been given the name of the land of natural mineral waters free of charge?

At the World Exhibition in Vienna in 1873, the Borsec water boasts the most prominent title of the Queen of Mineral Waters granted by Emperor Franz Joseph himself. It is a sign of imperial sovereign recognition with which he will be proud and scroll on merit from now on.

The bottling of the Borsec natural mineral water has been carried out over time by several entrepreneurs:

1806 – 1832

Zimmethausen/Gunther Association

1832 – 1916

Various owners

1916 – 1918

It has stalled because of the First World War

1918 – 1943

Enterprise “The Spring of the Natural Water Borsec”, the activity being then taken over by the Crissoveloni Bank in Bucharest

1943 – 1945

Stagnated due to the Second World War

1945 – 1948

The bottling activity was taken over by a number of entrepreneurs until nationalization (1948)

In 1952 Apemin was founded – a state-owned natural mineral water mining company. It was a major investment period for modernization, staged in two relevant periods:

1952 – 1956

A new bottling plant was set up and the connection of the Toplitza factory with a narrow railway line was made by the construction of a viaduct, a symbol of the city even nowadays.

1977 – 1989

It continued with the development of two more production halls in Borsec, as well as a transcontainer in Topliţa, which allowed the rapid delivery of natural mineral water both on the domestic and international markets.

Export demand grew year after year, the number of foreign consumers grew and new markets were gained for Borsec. Thus, Borsec natural mineral water was exported to the following countries: Israel – 1.4 million bottles per year, Germany – 1.2 million bottles per year, Italy – 1.1 million bottles annually, Hungary – 950.000 bottles per year, Saudi Arabia – 850,000 bottles, while smaller quantities arrived in Switzerland, Spain, Cyprus or Poland. At the national level, the years 1950 – 1990 meant the full assertion of Borsec as the preferred natural mineral water of the Romanians, its notoriety and prestige increasing year after year. The year 1998 marked the return to the thread of history and normality, the bottling business in Borsec, after half a century, became a private business with 100% local equity.

The investments made by the Romaqua Group Borsec over the past two decades exceed 220 million euros, with world-leading technologies and equipment being implemented to ensure that these products are produced at the highest quality standard. A new brand image was created, reflecting both the rich heritage of tradition and prestige, as well as the vitality and natural energy of the Borsec natural mineral water springs.

Between 1950 and 1990, Borsec's natural mineral water was exported to dozens of countries around the globe, with its visual identity being adapted to the various markets.
Natural mineral water Borsec in Romanian stores, 1956 - 1995.

Health. Considered "healing water" since the 17th century.


The curative qualities of the Borsec springs, which have been studied since 1687, continue today, certifying the many benefits of metabolism: diabetes, cardiovascular disease or inflammation.

The natural mineral waters of Borsec are bicarbonate, calcium, magnesium, sodium, hypotonic, non-ferrous, respectively, with a very low iron content. This diversity of natural chemical constituents gives natural mineral waters special qualities. They have a balanced mineral content, low iron content and a high and stable natural CO2 concentration. All these features position Borsec’s natural mineral water as an absolute, sovereign leader of natural mineral waters in Romania.

Vienna, 17th century: the first scientific researches


The waters of Borsec are known as healing from the second half of the 17th century. And since then, their news has been told through the world, and moreover they have been crammed to reward them. As early as 1687, they appear in the books of Vienna, presented to the world by Marco della Fratta’s research. Researches of therapeutic effects were carried out in 1773 when Professor Krantz Heinrich, from the commission of the Austrian marker, studied and highlighted the qualities of the Principal and Lobogó springs. In 1774, L. Wagner publishes a study on natural mineral waters in Borsec in the “Academische Dissertat” magazine. In 1825, Dr. Schneit Dániel writes the work “The mineral springs of Borsec”. In 1863, J. Meyr, and in 1873 Dr. Neustadter analyzed the effects of Borsec water bathing and started building curative baths known as “Lobogó”, “Lázár”, “O and Uj-Sáros”. In 1893, in the “Siebenburgische Quartalschrift” diary, new diseases are listed that could be cured with Borsec mineral water.

The chemical composition of the Borsec springs, according to analyzes made in 1890 by the chemist and balneologist Dr. Hanko Vilmos in the monograph “Borszek, in description and in faces”.

2006: Study of the Institute for Diabetes, Nutrition and Metabolic Diseases "N. C. Paulescu "


According to the scientific study carried out in 2006 by the Institute for Diabetes, Nutrition and Metabolic Diseases N.C. Paulescu on “Influence of the consumption of natural mineral water Borsec flat and carbonated on carbohydrate metabolism and oxidative stress in people with and without diabetes” have demonstrated a number of extremely valuable properties, among which the fact that the influence of Borsec natural mineral water consumption on the metabolism Carbohydrate is positive by increasing insulinemia in the short term but also in the medium term, the total antioxidant status reflected by the TAS values being positively influenced.

Indifferent of the type of Borsec mineral water consumed (on a flat or carbonated basis) or the duration of consumption, a diuretic effect was found with decreasing sodium and urine potassium with antilitiazic role. Drinking natural Borsec carbonated mineral water has a positive 90% effect on digestive manifestations of diabetic neuropathy. In the short term, a significant increase in the peripheral blood flow amplitude was observed, a result appreciated by pletismography, especially after Borsec carbonaceous mineral water. In obese patients included in study groups, fractional Borsec water (300 ml 5 times a day) significantly contributed to weight loss by inhibiting appetite.

2012: Study of the National Institute of Recovery, Physical Medicine and Balneoclimatology


In 2012, a study was conducted at the National Institute of Rehabilitation, Physical Medicine and Balneoclimatology, whose main objective was to identify and highlight the benefits to patients with metabolic syndrome by taking Borsec carbonated mineral water as a complementary solution, adjunct to the existing healing means. The study was conducted on 45 people, whose data and characteristics were subjected to statistical analysis for 4 weeks. During this time, the subjects ingested daily, for 2 months, 2 liters of Borsec carbonated mineral water, compared to subjects who consumed tap water.

Conclusions of the study


The important trend of lowering blood glucose, total cholesterol and LDL cholesterol.

The tendency to decrease the serum uric acid level.

CO2 in carbonated natural water increases insulin sensitivity. This effect seems directly proportional to the degree of water mineralization.

Other markers of inflammation have been influenced, in the sense of their decrease, in C-reactive protein, MCP-1, TNF-beta, interleukin 6, all of which play an important role in inflammatory processes and in the formation of the atheromatous plaque.

All of these beneficial changes can mean a significantly low risk of cardiovascular disease, diabetes and inflammatory conditions. So the news is very good, Borsec carbonated mineral water is of interest in lowering cardiovascular risk in patients with metabolic syndrome. Ingestion of this water by hypertensive, diabetic, dyslipidemic, and abdominal subjects can lead to decreased serum glucose, increased insulin sensitivity, decreased serum total cholesterol and LDL cholesterol as well as uric acid. The effect of protecting the blood vessels and the anti-inflammatory is demonstrated by the decrease in the level of the proinflammatory syndrome markers.